I started out loving poetry and playwriting. Naturally, I was interested in theater, so I studied acting and writing for the stage. I still sometimes jump into a funny-but-hard-to-explain underground production tucked away in a barn or basement.

I also spent a loooong time serving and managing restaurants. Along the way, I learned to run around constantly, checking in to make sure everyone’s having a good time AT ALL TIMES.

I love being a copywriter. But I fully recognize I have two super minor, very rare flaws when someone asks me for copy:

I might occasionally give them a fully abstract but poignant theater production. OR grab a non-order of fish ’n’ chips and ask if they want another beer.

But if you’re reading this, you’re probably a fellow advertiser looking to hire. Hello! Please check out my book.

Or maybe you’re my family again, confused about copywriting. That’s okay. It’s a combo of a lot of things.