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ediT the impact

Climate change feels out of our control. But one way you can make an impact:

wash your clothes on cold. 

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We'll literally wash people on cold with cool blasting bus shelters.

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Tide takes over summer mud run-free shirt giveaways that go from a questionable printing error to a cold reveal.
Shirts will start orange...but once you dunk into the arctic plunge obstacle,
freezing your butt off, the shirt will transform.


and after

Splashable ads for all those folks carrying their emotional support water bottles. 

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Tide's laundry pickup app will wash on cold only, and share letters with our cold intentions.

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And finally, cold reveal eco-friendly jugs,
in collaboration with World Water Council. 

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